It’s on every event organizer’s mind, so let’s address the
elephant in the Zoom: should we be charging to attend
virtual conferences, or should participation be free?

If you have an opinion, this is the conversation for you!
In this session, two teams of animated debaters will
come to the table with their fiercest arguments and their
most impressive rhetoric to tackle this fundamental
question. As the debaters duke it out on video, you too
will battle alongside your fellow participants in the chat.
Winner is the side that has converted the most people.
Whether you’re #TeamFree, #TeamPaid, or
#TeamUndecided, get ready to rumble!

May the best side win.

Moderated by


Rachel Stephan

snöballer-in-chief, snöball event influencer marketing

Strategic thinker, creative idea generator
and an event industry speaker.


Dahlia El Gazzar

Idea Igniteur + Tech Therapist

My OMG-attitude about all things
tech and audience engagement
solutions benefits professionals
that are in need to know.


Nick Marzano

Vice President of Talent and
Organizational Development at
Society of Hospital Medicine

Leader with the mindset of an
educator, facilitator, and lifelong


Arianna Rehak

Founder & CEO
Matchbox Virtual Media

Ari is unstoppable, everyday is an
opportunity, every idea inspires
her, every new conversation is
music to her ears.


Garth Jordan

CEO at the American Animal
Hospital Association

Accomplished C-level executive
with over 15 years of diverse
leadership experience growing
non-profit trade and professional
associations through innovation,
teamwork and digital

Your fellow participants